Social Media - Kendesk Digital

Lifestyle, Social Media December 11, 2015

4 Marketing Tactics for Appealing to Generation Z

The generation just now graduating high school is similar to but distinct from their millennial older siblings. Source: 4 Marketing Tactics for Appealing to Generation Z

Social Media December 9, 2015

The Real Cost of Social Media

What exactly is the real cost of social media? When it comes to social media, some people are followers…others are leaders. Those who “follow” the “leaders” are often the ones that expand the customer base….

Social Media December 3, 2015

Want to create posts that people can’t wait to share?

Content marketing might seem daunting because it’s a long-term commitment and we generally look for instant results, but that mustn’t stop you from investing into it if you know what you have to gain from…

Social Media November 27, 2015

Social Media; A Distraction For Kenyan Youth

Social media even with its good, that majority know of, comes a massive bad side:On the pro side is the easy access to family, long lost friends and loved ones who live far away. On…

Social Media November 25, 2015

Now Facebook Will Hide Your Ex From Your News Feed

In the digital equivalent of putting all your former boyfriend or girlfriend’s stupid crap in a box and sticking it in a dark corner of your closet, Facebook recently announced that it is testing new…

Lifestyle, Social Media November 23, 2015

Kenyans on Social Media React to Waiguru’s Resignation

The Cabinet Secretary for Devolution and Planning, Anne Waiguru, finally bowed to pressure and tendered her resignation on 21 November 2015. Her resignation follows a series of graft allegations in her ministry, the latest being…

Social Media November 21, 2015

Examples of Company Social Media Policies

Workplace social media policies are gaining attention as the number of people commenting, sharing, liking and tweeting every aspect of their life continues to grow. The truth is that your employees sneak in the occasional…

Social Media November 16, 2015

Social Media: A Hotbed of Terrorists?

The most important social networks are being formed entirely online because the Internet offers anonymity, interactivity and a resilient infrastructure. No matter where people are in the world, they can be connected instantly to others…

Social Media November 6, 2015

Are Kenyans On Twitter (KOT) Wars (TWARS) Really Necessary?

Twitter Wars, commonly known as “Twars” have become a full time job for some African countries in the recent past with Kenyans often the most vociferous participants. Kenyan tweeps have engaged in twars (twitter wars)…

Customer Service, Social Media November 2, 2015

Kenyan Brands Embracing Social Customer Care

Kenyan companies are increasingly taking to social media platforms to address customer care concerns and promote their corporate social responsibility projects.With rapidly expanding internet access, there is now a critical mass of Kenyan consumers who…

Business, Social Media October 27, 2015

Social Media And Growth of Small Businesses in Kenya

Despite the growing popularity of social media, and our dependency on sites like Facebook and Twitter for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses….