Social media has become an integral part of our daily lives, providing us with the opportunity to stay connected to our friends and family, as well as giving us access to a wealth of information….
The customer loyalty and retention field has been changing rapidly and is most likely to accelerate within the next few years. These changes have made companies change their outlook on customer relations and now view…
Social media is now a very important part of our lives. There is no doubt that now the world can’t live without it more than ever. If at all there is any downtime in any…
Have you ever noticed that when you talk about a restaurant you recently visited, everyone around the office is all ears? Or that when your friend upgrades his/her phone, you want to know all about…
Do you want to stand out from the rest of the crowd? Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry. Now, because of…
Companies and people are taking to Google to find the best “social media management tools” to help them keep up. Do consumers understand the actual point of social media tools and how can they help…
Different brands are joining social media everyday, as they have come to the realization that that is where the customer is. However, as many of them join this fast-moving media, some of them lack the…
Brands and businesses are working day and night to be present on mainstream social media. But they often forget there mere presence is not enough. They need to be visible and grab their audiences attention…
Social media has become an essential tool in our lives, especially now that we cannot go round visiting friends and hanging out outside. Social media has managed to keep us sane while keeping us well…
Since the advent of the Internet, almost all trading activities have an aspect of the online space incorporated in them. This has led to the rise of ecommerce sites especially here in Kenya where a…
With so many businesses in Kenya choosing to take advantage of the power of digital marketing, it is important to learn how to do it right. Top among the platforms that businesses advertise on and…
Social media is playing a major role in enhancing customer service experience for banking and non-banking institutions. Social media is no longer a digital channel for just “socializing” but it’s one of the most powerful digital…
Sometimes Social media may feel like a death carousel, and you just can’t stomach the constant notifications. You just want off. From the constant banter between political big wigs on twitter, your friend’s live feeds…