Kilimall is one of the most popular online store in Kenya and East Africa. The online shopping mall was established in 2014. And since then they have been carring out online transactions through out the…
Have you ever bought something because of reading the positive online reviews some of the customers wrote about it? Or failed to purchase it due to the numerous negative reviews given by unsatisfied customers? Well,…
Since its inception, social media has greatly revolutionized the communication landscape. These platforms have given us the freedom to express ourselves and our ideas and to sell products. A vast majority of people are becoming…
In the recent past, Kenyans have witnessed an influx in the number of local businesses looking to corner the online markets, either through websites, social media or Google My Business. Consumers need only use their…
We all do it – routinely sort through search results by customer star ratings and scroll through buyer feedback before making a final shopping decision. It’s no secret the way consumers make decisions has…