The question on whether to incorporate digital marketing into your business promotion strategy deserves a straightforward YES! With this, comes the dilemma whether to hire an in-house digital marketer or go for a digital agency…
With so many businesses in Kenya choosing to take advantage of the power of digital marketing, it is important to learn how to do it right. Top among the platforms that businesses advertise on and…
Since its inception, social media has greatly revolutionized the communication landscape. These platforms have given us the freedom to express ourselves and our ideas and to sell products. A vast majority of people are becoming…
Social media or digital marketers are always looking for new and innovative ways to generate more engagement on social media as well as encourage social media followers to take action on their posts. One of…
In the recent past, Kenyans have witnessed an influx in the number of local businesses looking to corner the online markets, either through websites, social media or Google My Business. Consumers need only use their…
Late last month, The Facebook CEO Mark Zuckerberg announced his intention to integrate his company’s messaging services, WhatsApp, Messenger and Instagram direct messages into one. This consideration would be done in an effort to make…
From a business perspective, the Christmas holiday season is a money minting season. It is the period where various businesses run vigorous campaigns in a bid to outdo their competitors. With many businesses now utilizing…
Ephemeral content and stories on Instagram and Facebook are a great way to expand your audience reach and build a rapport with your customers. The content is more engaging than print. According to research 1…
Ethics is the study of understanding whether what we do is right or wrong. Digital marketing has become a very effective way for people to market a product, brand or service. It has however brought…
Ethics is the study of understanding whether what we do is right or wrong. Digital advancement and social media have become a very effective way for people to market a product, brand or service. It…