Kenyan companies are increasingly taking to social media platforms to address customer care concerns and promote their corporate social responsibility projects.With rapidly expanding internet access, there is now a critical mass of Kenyan consumers who…
Despite the growing popularity of social media, and our dependency on sites like Facebook and Twitter for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses….
Angry customers don’t always follow the stereotypical behaviors of a raised voice, shouting, blaming you for the situation or demanding more than is reasonable. In fact, these are the easy ones to deal with as…
If you’re an independently minded woman like me (and Martha Karua), it can be hard to ask others for help when you transition into what you truly want to do. Often we feel like we…