Companies and people are taking to Google to find the best “social media management tools” to help them keep up.
Do consumers understand the actual point of social media tools and how can they help you create a competitive advantage using social?

You could use tools like Buffer, Hootsuite, Sprout Social, Sendible among others for your social media management needs.

Many people are a bit confused about what social media management really means and how tools can help them achieve a competitive advantage, consider these 10 reasons you should be using a social media management tool for your business in the first place.

1. Keeping Up with Social Engagement

Social media has made it easier than ever for customers to reach out to brands they want to interact with. Whether it’s asking questions, singing praises or voicing constructive criticism, customers now have a direct channel for giving brands their feedback, and they’re taking full advantage.

Example
Kenya Power and Lighting Company customers can now know where and when power interruptions happen just by monitoring the KPLC social media pages unlike before when one had to read it from the printed newspaper.

Responding to customer messages on social shows that you care, and taking a few seconds to respond can result in a loyal customer.

2. Managing Multiple Social Pages

A good number of businesses have multiple social profiles and networks for their marketing efforts, which can make managing social exponentially more complex.
Social media tools can aggregate the messages sent to all of your profiles and networks into one spot, saving you the time and effort needed to constantly juggle accounts.

3. Managing Customer Relationships

Every customer is unique and it’s important to treat them as such. A social media management tool allows you to keep notes about those you’ve interacted with and tracks your conversation history so that you can personalize every experience.

4. Streamlining Team Collaboration

If you’re working with a large account or several smaller accounts, you may run into issues like having multiple people respond to the same message, or having messages completely slip through the cracks.
A social media management tool will show you when someone is currently interacting with a message, and lets you complete that message to clear it from your inbox.

5. Increasing Social Accountability

A smart social media management platform can reduce your brand’s risk by providing additional layers and permissions so only trusted employees can actually send messages to your profiles. If something ever slips through the cracks, you’ll have visibility into who sent the inappropriate message, enabling you to deal with each situation accordingly.

6. Monitoring Relevant Keywords

Customers complaining or praising your brand may not directly tag your page. In fact, a lot of people will probably mention your brand or products assuming that you’ll never even see the message. That’s why it’s important to monitor social media networks for these conversations so that you can join them and respond as needed. There are some key things to monitor across social sites.
Brand Mentions
Brand-Adjacent Terms
Competitors

7. Analyzing Social Performance

In order to plan for the future, it’s important to look at the past so you can determine what worked and what didn’t. Social tools provide you with data you can use to dictate your marketing strategy moving forward. When looking through your data, use these questions to help make sense of the data.

Use the information you learn from above when planning your social strategy. For example, if you find that posts with images are more likely to get shared, it may be best to schedule more image-based social posts.

Even if you’re not ready to start using a social tool, hopefully this post sheds some light into how they’ve become so popular, and gives you an idea of what to look for when you want to try one out for yourself. And if you’re not in a position to handle your social media pages, you can outsource that to a digital firm like Kendesk and you don’t have to worry about social media management tools.

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