Blog writing can be a daunting task to some but a breeze to others. Writer’s block is very common, and many bloggers can attest to struggling to write at some point.

Are you a blog writer looking for some inspiration on how to improve your writing skills? This article is for you. Writing is a continuous learning process and great writers always have that at the back of their minds.

No matter the industry your blog falls into, be it fashion, technology, business, real estate or home improvement, knowing how to come up with content that meets your audience’s needs is very crucial.

A good blog depends on a lot of things. From its presentation in terms of the theme used, how easy it is to find content, to the type of content posted – the quality, language used, whether it resonates with the reader and the frequency of posting.

If you wait too long before you create content, you might lose your readers along the way.

Having an active blog whether personal or for business can tremendously change the image of your brand as it also contributes to the overall marketing and SEO strategy of your brand.

Having a blog that is on top of reader’s mind is a plus and possessing the skills for great blog writing should be on top of any writer’s checklist.

Here are 5 ways to Improve your Blog Writing Skills:

1. Be an Avid Reader and Researcher

Reading books, blogs or other writings either in your niche or different niches could greatly improve your blog writing skills. This is because you’ll be conversant with the topics to write about, other people’s opinions about the topics and maybe what you feel is lacking about the available content.

People come to your blog because you are an authority in that particular field. So, how do you show your readers that you know what you are talking about? Through continuous learning and research.

2. Use Simple and Understandable Language

Content that is so full of complicated jargon can be a total turnoff to your current and potential readers. You don’t want your readers popping up a dictionary every time they read your content because they can’t understand some of the words used.

Let your sentences be as concise as possible, keeping them short. Also, try to keep your paragraphs short with spaces in between. Make it possible for readers to see the point clearly without having to peruse through mounts of paragraphs to find what they are looking for.

3. Understand Your Audience

There are different categories that blogs fall into. You could be running a personal blog, News blog, Niche blog or business blog.

The audiences for these different types of blogs differ and understanding what their unique needs are will go a long way in curating content that meets them.

News consumers want to be kept updated of current affairs happening both locally and globally while personal blog consumers want to find out what you the writer is up to in terms of your passions and hobbies or how you are coping up with a certain life experience.

Personal blogs could include travel blogs, lifestyle, fashion, food or even home improvement among many others.

Niche blogs on the other hand could include tech blogs, sports blogs or education blogs among others.

Understanding exactly who your audience is will help you customize your content and readers that fall into a certain category will know which blog to go to in case they are looking for certain information.

4. Network with other writers

They say that your network is your net worth. This statement is also very true for writers.

Some of the great writers have mentors or people that they look up to in terms of improving their blog writing skills.

Nowadays, thanks to the internet and social media, there are so many online groups for writers where one can find tips and tools of how to become a great writer.

One such group is Remarkable Freelance Writers in Africa on Facebook.

Through different members sharing their experiences of what works for them, you can gain very valuable insights to incorporate in your writing.

Sometimes, very great writing opportunities are shared with the members to earn some money and improve their blog writing portfolio.

5. Treat Blog Writing like a job

Well, for some people, blogging started out as a side hobby and they continue to do it like so. This limits them from seeing it as a serious activity that needs constant improvement or one that needs and input of resources.

However, there are people whose full-time job is blog writing. They either own their own blogs or contribute to other people’s or companies’ blogs.

When you treat something as a by the way, you might not focus or put in resources to see it grow.

But when you treat it as a serious activity or job, you are likely to spare time and other resources to see it grow. You will want to become better at it, meaning practicing more.

Whether you are starting out as a writer or you are an experienced writer, continuous learning to improve your blog writing skills is very essential.

Times are changing and consumers’ preferences are also changing. As a writer, you need to be updated in order to be up to par with your readers’ interests.

If you are having trouble coming up with content, Kendesk Digital has an array of writers to help you curate well-researched and original content for your blog in any industry. Reach us on info@kendesk.com or +254790505298 for a chat and quote on blog writing.

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