The Communication Authority of Kenya has launched the 2021 Kuza Awards. The CA Kuza Broadcasting Awards is an initiative by the Authority to recognize and fete broadcasters who demonstrate excellence in their broadcasts in line with the ICT law provisions.
The theme of the 2021 Awards is “Preserving our Heritage through Broadcasting (Kenya a Heritage of Splendour)”, that seeks acknowledge broadcasters who:
- Promote patriotism (Love of country)
- Uphold Kenyan culture, beliefs and values.
- Have made a contribution towards national unity and cohesion.
The Kuza awards process comprises several activities leading up to the awards gala, beginning with the breakfast launch, the people’s choice SMS voting process, Jury retreat and Awards Gala.
THE AWARD CATEGORIES
There are three (3) major award categories the 4th edition of the Kuza awards. The Regulatory and People’s Choice Awards are standing award categories, while the theme awards vary based on the theme of the year. The 2021 awards are as follows:
- Regulatory Awards Category
This award is based on the monitoring of broadcasters compliance requirements during the financial year 2020/21: broadcast content monitoring, inspection of broadcasters facilities, compliance returns information, complaints handling and resolution and license conditions. This award will have the following sub-categories:
- Compliance Award
- Local Content Award
- Children and Broadcasting Award
- Regional Broadcaster Award
- Upcoming Broadcaster Award
- Copyright Award
- People Choice Awards Category
This award is based on consumer feedback where audiences vote, at no cost, for their preferred station, via mobile SMS survey – short code 15601 as follows:
- Favorite Radio Station
- Favorite TV Station
- Favorite Pay TV
- Radio station covering News objectively & fairly
- TV station covering News objectively & fairly
- Patriotic Award Category
This award category is based on the Award’s theme that focuses on “Preserving Our Heritage Through Broadcasting (Kenya a Heritage of Splendor)”. This award aims at celebrating all broadcasters who demonstrated their patriotism and made a positive impact in their role as essential services, by disseminating information and educational content during the Covid-19 pandemic. The Patriotic Award has the following subcategories:
- Uzalendo Award (for airing PSA’s on Covid-19)
- Mzalendo Mkuu Award (for airing of educational content during the pandemic period)
CA has raised an emerging concern regarding a number of CA’s licensees (TV and radio stations) who are quickly converting themselves into betting houses without regard to the provisions of the applicable laws. CA has noted that activities related to gamming, betting and lotteries can only be conducted in Kenya with express authorisation and in adherence with the guidance given by the sector regulator, the Betting Control and Licensing Board.
CA has also partnered with the Kenya Film Commission to support local content initiatives in the broadcast media industry which were adversely impacted by the COVID-19 pandemic. This is in line with the Authority’s mandate to facilitate and encourage the development of Kenyan Programmes.