The user experience (UX) of your website plays a crucial role in growing your business as well as helping it rank better on search engines. In this age of fierce business competition, the UX of your website cannot be a side thought. A clear and ongoing strategy of improving this aspect of your business is important. The following tips will help you know what to focus on to improve the experience that visitors to your website have.

• The Font

A website that employs the use of multiple fonts on its content is at risk of making the UX of the website unpleasant. Multiple fonts become taxing on the eyes of the person viewing a particular piece of written content.

To help your website avoid creating this inconvenience to the visitors, choose one font to use all through the website. This particular font can then morph into an identity that your business uses. Think of the three major telcos in Kenya; Safaricom, Airtel and Telkom. Each one of these brands uses a distinct font on its advertisements and promotional messages. The font and colour used on it helps you identify the brand distinctively.

• Navigation Buttons

Internet users appreciate a website that offers navigation buttons that help to redirect to specific content or webpages on the website. These buttons allow easy access to specific sections of the given website and therefore help a user achieve a particular objective faster.

Start with a simple menu button at the top of your website. You can then list the specific webpages to show under this menu button once clicked. You can also have a top/bottom floating button to help the reader reach the top or bottom of the webpage they are viewing. A next/previous button also helps improve the UX on your website.

• The Search Box

Working closely with the navigation buttons is the search box on your website. This helps a user to easily locate content on your website as well. The search button can be suited to even work on a specific webpage when typed into.

It is advisable to have the search button on two positions on your website. On top of the website below the menu button and at the bottom of the website below the content on that webpage. The one at the top helps repeat visitors to quickly locate a certain webpage; the one at the top is usually for people taking a tour on your website. Someone may decide to scroll down your homepage and see if what they are looking for is there. Such people, if they don’t get what they are looking for, will then want to perform a search. Having to scroll up is never desirable and hence the search button at the bottom.

• Ads

In a bid to monetize our websites, more often than not we fill a particular webpage with many advertisements. This way, we hope that the visitors will view or click on the same and thus we earn from the site. These ads can however be a nuisance.

Too many ads will cause your website to load slower and in the case of pop up ads, cause an unwanted redirect. People become suspicious of websites with way too many ads and redirects. Focus on keeping this at a minimum or rather distribute them on other webpages to stop the apparent overload on a particular webpage.

Final Thoughts

The UX on your website helps you retain or lose visitors to your website. Following the tips above will help you improve the UX on your website and therefore drive more conversions.

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