Posting and Sharing engaging social media images is a great and effective way to build and maintain online audiences. However, there’s a big difference between the images most people share and the type of images that gain the attention you want.

No matter what your goal is for posting social media images, you want them to stand out and appeal to your audiences. The following design guidelines are guaranteed to improve the quality of your social media images as well as the response they get online.

Color

The color used in images is very essential when it comes to sharing attractive social media images. The purpose of using the various colors is mainly to convey emotion, support a certain personality that you are trying to portray to your target audience and set the mood and atmosphere of your social media posts. Once you get to understand the above, choosing a color will become relatively easy.

Lines

The most powerful method of improving the composition of photos is the use of lines. Properly used, lines can significantly increase the impact of images. Lines serve to affect photographic composition in several ways. First, they serve to create a mood. Second, they lead the eye through the photograph. By affecting mood, lines add emotional content to images. By leading the viewer’s eye, they keep the viewer’s attention focused on the image. Straight lines help create harmony while curved lines help create movement.

Balance

Balance in a photograph is observed when an image has subject areas that look balanced throughout the composition. It is achieved by shifting the frame and juxtaposing subjects within it so objects, tones, and colors are of equal visual weight. An image is balanced when subject areas command a viewer’s attention equally.

Typography

Typography allows you to create that visual arrangement in the order of importance, by providing them with visual cues through the use of color, font, size, alignment and style. When working with your social media images, always limit the typography to 3 typefaces. You can use serif for print and use san-serif for web. Using kerning is also very great for headlines on the images.

Scale

Scale gives the person looking at your social media images a frame of reference it is often an under-utilized technique in photography .Scale is a great technique to improve your images and shouldn’t be overlooked. As humans we need scaled to know how large and small the surround world is. In photography it helps us to enjoy the image instead of adding mental work to figure out the size of various elements.

Proximity

The main purpose of proximity is to organize information. You should allow plenty of white space around text and other elements so that you can really see the effect of grouping items together. By Using the principle of proximity, you’ll discover that grouping those items that have something in common, and separate those items that don’t, a clear visual hierarchy stands out on the page. And that’s what proximity is all about.

Hierarchy

Visual hierarchy is a method of organizing design elements in order of importance. In other words, it’s a set of principles that influence the order in which we notice what we see. Utilizing certain hierarchy principles can help you create successful social media images that are both efficient and effective. When creating the images, Always focus on the most important elements of your images first.

Repetition

When you repeat a certain size or shape or color you add strength to the overall image. Repetition is a basic concept in the world of photography. If you want to make a statement, you repeat certain elements again and again. If you repeat something once or twice it becomes more interesting. If you repeat something many times it becomes a pattern and takes on a life of its own. When dealing with your social media images, focus on the fonts, color and logo. It will help create a recognizable look which helps bring consistency in your branding.

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