Sony Unveils New Products and Paves Way for future with Artificial Intelligence

Sony Corporation (“Sony”) unveiled its new lineup of products at the recently concluded CES 2018 in Las Vegas, Nevada.

On display were its latest product offerings such as 4K OLED televisions and wireless noise-cancelling stereo headsets that allow you to enjoy high audio quality music while working out. It also introduced its latest initiatives in automotive image sensors that will contribute to the advent of fully autonomous driving in society, and artificial intelligence (AI) x Robotics including the recently-announced entertainment robot aibo™, which was on display for the first time anywhere outside of Japan.

Main Products and Prototypes Showcased

Home Entertainment & Sound


The new 4K OLED BRAVIA® A8F Series comes equipped with a 4K HDR image processor X1™ Extreme together with the Sony’s unique Acoustic SurfaceTM technology that vibrates the display and enables sound to be output directly from the TV screen, employed in last year’s acclaimed A1 Series. It adds to the lineup of 4K OLED BRAVIA TVs with the new design that minimises the footprint allowing A8F to be positioned in a wider range of locations. It provides an immersive and seamless integration of image and audio as only Sony can.


The X900F Series of BRAVIA 4K LCD TVs also come with X1 Extreme. Through the new X-Motion Clarity technology, moving images are precisely controlled in order to minimize blur, and it keeps fast action scenes clear and smooth. With a large screen size of up to 85-inches, you can enjoy the fast-moving action of a movie or sport content in blur-less, high quality images on a big screen.

Noise Cancelling stereo headset

Furthermore, the WF-SP700N wireless noise-cancelling stereo headset brings unparalleled audio quality that supports an active lifestyle, boasting the world’s first noise-cancelling and splash-proof (IPX4) functionality among truly wireless headphones. Now you can devote your full attention to the sport or exercise at hand and enjoy your favourite music without worrying about outside noise, sweat, or rainwater. The Ambient Sound mode also allows you to let in external sound during a workout and listen to music. Additionally, WI-SP600N was also announced as a sports-centric offering in the behind-the-neck style wireless headphone category.

Also revealed was an increase in voice assistant-compatible devices. Sony is planning to bring Google Assistant compatibility to last year’s acclaimed 1000X series of wireless noise cancelling headphones as well as the newly announced WF-SP700N and WI-SP600N. Through this increase in our compatible device lineup, we hope the Google Assistant will provide smart features to our customers in all parts of their daily lives, be it in the home or on the go.

XperiaTM Smartphones

Sony Mobile is displaying two new super mid-range smartphone models. Xperia XA2 combines a 5.2-inch Full HD display with a 3,300mAh battery, while Xperia XA2 Ultra has a 6.0-inch Full HD display with 3,580mAh battery.

Xperia XA2 features a 23 MP high resolution main camera capable of 4K video capture with a maximum ISO 12800 sensitivity (still pictures), as well as an 8 MP 120-degree super wide-angle selfie front camera. Xperia XA2 Ultra features the same 23 MP main camera as Xperia XA2 and additionally comes with “dual selfie” front cameras consisting of a 16 MP camera with Optical Image Stabilization and the 8MP 120-degree super wide-angle selfie camera.

Both models offer smooth performance thanks to the Qualcomm® Snapdragon™ 630 Mobile Platform and the fingerprint sensor located on the back. They also boast a refined metallic look thanks to the anodized aluminium on the sides and the beautifully seamless design with a borderless design that takes the display to the edges.

Both models are set to roll out globally from late January 2018.

Game & Network Services

Enjoy a new PlayStation® VR virtual reality experience from the world of “The Last Guardian,” the action-adventure title depicting the bond between a young boy and a colossal, mysterious creature named Trico.

Automotive Image Sensors (Concept)

Sony’s high-capability image sensors give cars the gift of sight in this new demonstration showcasing the possibilities for contributing to the advent of fully autonomous driving. As demand rises for technology that allows automobiles to detect their surroundings in 360-degrees during various driving situations, Sony’s advanced image sensor technology can capture information about its environment faster, more accurately, and more precisely than the human eye. Visit the Sony booth for a look at our vision of a future of automated driving, using sensor technology that exceeds the human eye.

AI x Robotics

At its Corporate Strategy Meeting in June 2016, Sony announced that it would aim to combine its existing strengths in areas such as video and audio technologies, sensors, and mechatronics, with AI, robotics, communications and other elements to offer new proposals. Since then, it has been steadily advancing multiple projects in these fields. aibo, an autonomous entertainment robot, is one such project. It will be on display at CES for the first time anywhere outside of Japan



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