Sony Middle East and Africa (MEA) introduces its latest revolutionary digital camera, the α9 (model ILCE-9) – the most technologically advanced, innovative digital camera that Sony has ever created. The new α9 camera offers a level of imaging performance that is simply unmatched by any camera either mirrorless or SLR.
The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting at up to 20fps4, 60 AF/AE tracking calculations per second, a maximum shutter speed of up to 1/32,000 second and much more.
These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.
This industry-leading speed and innovative silent shooting is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.
Dual SD Media Card Slots
Double Battery Life, Double Memory
The innovative α9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.
Based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.
Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.
A variety of exclusive stories and exciting new content shot with the new α9 camera and other Sony α products can be found here, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.
“The α9 breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras. It is a fresh look at what a camera is and what a camera should be and really enhances how a professional camera person does his or her job” said Taro Kimura, Managing Director, Sony MEA.
“Sony is a worldwide leader in digital imaging and the world’s largest image sensor manufacturer. The α9 is a welcome addition to our line-up of industry leading Interchangeable Lens Cameras that include the much acclaimed α7 Series and α6000 series. This year, we are aiming to achieve a 52 per cent sales growth in the Interchangeable Lens Camera business and expect the Full Frame Camera segment to grow by 108%,” Kimura added.
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