Equitel, Equity Bank Group Limited’s mobile banking service today launched the double data promotion that will see its subscribers browse longer and get rewarded for every top up beginning today.
Equitel users will be rewarded with free data that is equivalent to the amount of data purchased through the double data promotion.
The promotion will run until the end of this month and comes on the back of a 25 per cent bonus airtime promotion that is currently going on. Equitel users can buy the airtime through the Equitel menu, the Eazzy Banking App or Equitel agents.
The latest quarterly statistics report from the Communication Authority (CA) shows that as at the end of September 2016, Equitel had recorded a market share of 8.9 per cent in slightly over a year since the product’s launch in
The CA report also shows that the value of transactions processed through Equitel stood at Ksh219.6 billion out of Ksh1.08 trillion that was transacted between July and September 2016, which translates to a 20 percent market share.
Equitel subscribers as at September 2016 stood at 2.09 million making Equitel mobile service the fastest growing telco. This latest move is aimed at increasing customer subscriptions as they seek to increase their market share even further.
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