Ford To Sponsor The Lifestyle Category In The 2017 BAKE Awards

The Bloggers Association Of Kenya (BAKE) announced that the Ford Motor Company will for the first time sponsor a category in the 2017 BAKE Awards. The car maker will sponsor the Lifestyle category.

The Lifestyle category which was previously under the entertainment category was this year introduced as a standalone category.

While commenting on the sponsorship, Harm Kruyshaar, Market Manager, Ford Motor Company Sub-Saharan Africa, shared that, “Ford is very proud to partner with the BAKE awards in 2017. These highly prized awards continue to recognise and reward creative writing talent across diverse categories. We believe that sponsoring the Lifestyle Award is a natural fit for us. Ford is very much a lifestyle brand, with its wide range of SUVs and well-equipped Ranger pick-up trucks that are ideally suited to lifestyle and travel pursuits. We want to encourage those who use Ford vehicles for their leisure activities and travel excursions to write, photograph and share their experiences, comments and visuals with a wide, diverse audience. This type of exposure is a sure way to encourage other people to experience similar leisure and travel opportunities,”.

The BAKE chairman, Mr. Kennedy Kachwanya added, “I am happy to welcome Ford into the BAKE Awards family and I appreciate their support of content creators in the lifestyle topic area. I look forward to working with them to improve the quality of content produced online in Kenya.”

This year’s contest commenced on January 9th 2017 with the launch of the submission phase and will culminate in the awarding of the winners at a gala event on May 13th 2017.

Remember to submit your favorite blog at .



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