When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, being absent and not monitoring your social media audience is a missed opportunity.

Sustained activity is the key to getting the most from your social media campaigns. However, knowing what to post, when and where can prove a challenge. If you find that you don’t have enough time to manage your social media campaigns in-house effectively, or you don’t have specialist social media skills within your team then let our experts guide and deliver your strategy.

And that is why companies that want to ensure their longevity online are investing in social media managers. These are people who understand the online environment inside out and they know what strategies businesses should adapt to leverage their online audience.

Social media managers and strategists ensure that the business online profiles are populated with relevant and timely content, leaving the business free to focus on other marketing tasks.

Companies like Kendesk provide social media services that comprise up to four social media profiles, including Facebook campaigns and Twitter campaigns, to ensure your brand is always front of mind with your customers.

Some of the services social media managers offer include;

• Social media calendar
  Profile optimization
  Content scheduling and publishing
  User interaction and moderation
  Monitoring: brand and product mentions, industry key terms, competitor mention tracking
  Influencer identification and networking

With up to one billion people logging into Facebook on a daily basis, LinkedIn connecting more than 380 million professional members and 500 million tweets being posted a day, the opportunities to get your brand, product or services in front of your buyers or industry influencers have never been greater.

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