Some time last week, we took you through a case study on the content different Kenyan supermarkets post on their social media platforms. And today, we highlight some content ideas that will help supermarkets diversify…
The question on whether to incorporate digital marketing into your business promotion strategy deserves a straightforward YES! With this, comes the dilemma whether to hire an in-house digital marketer or go for a digital agency…
Naivas supermarket often referred to as Naivas launched its 64th outlet at Airport view the other day, upholding its reputation as the largest supermarket chain in Kenya. And it was a joy to see a…
In the recent past, the channels through which we receive news and information have evolved; from print and broadcast to digital channels now dominating the scene. We always look forward to receiving factual news from…
Secure collaboration technologies that help people get work done from anywhere are top of mind for every CIO, putting pressure on IT teams to both support the unprecedented shift to remote work while simultaneously planning…
The last couple of weeks have been filled with a buzz of activities especially on the streets of social media. Internet users have taken to different platforms to share their frustrations, joys and uncertainties during…
Social media has become an essential tool in our lives, especially now that we cannot go round visiting friends and hanging out outside. Social media has managed to keep us sane while keeping us well…
Since the advent of the Internet, almost all trading activities have an aspect of the online space incorporated in them. This has led to the rise of ecommerce sites especially here in Kenya where a…
The user experience (UX) of your website plays a crucial role in growing your business as well as helping it rank better on search engines. In this age of fierce business competition, the UX of…
Search engine optimization is at the heart of any successful business online. Your customers will search your business on Google and or any other search engine to try and understand you. You will be surprised…
With so many businesses in Kenya choosing to take advantage of the power of digital marketing, it is important to learn how to do it right. Top among the platforms that businesses advertise on and…
Whether its international travelers who choose to take a break from their normal lives to enjoy some much-needed suntan on the beach and some dafu juice in the breezy-cool coastal city of Mombasa or to…
In the clearly evident and ever-growing technological awareness and interest in the country, 2019 has seen a wild burst of tech events and hackathons throughout the capital. From the January 24th Blockchain for Wastewater Management…