Social media or digital marketers are always looking for new and innovative ways to generate more engagement on social media as well as encourage social media followers to take action on their posts. One of the best way is to encourage engagement is by using carefully crafted online marketing phrases and words to call the audience into action.
There are various words and phrases “net-Talk” that social media entrepreneurs can employ to increase the engagement among their audiences. A social media research team shared some interesting insight on the proper way of using words and phrases depending on the required action from the audiences. They classified them into four categories
If your target is to reach new audiences, the best action language to use is Retweet/Share if you think/believe, feel etc. This encourages the audiences to share your post with their online community, especially if they concur with the content of the post.
To get the attention of like-minded individual in your fan base, you can use the phrase tell your friends that you… Chances are that the post will most likely reach many people who have a similar mindset.
Social media is a very important platform when it comes to raising the various issues that affect our society. The best way to reach audiences of such social campaigns, consider using the phrase spread the word. Such a phrase can easily turn one simple post into a national campaign.
Educating the Audience
Social media experts encourage online marketers to regularly post content that not only helps their audience to learn more about their business but also encourage them to learn more about their issues. In such situations the words like Explore or check out are sure to work magic.
You can also customize your posts in such a way that, they prompt the audiences to visit the business website to learn more about your services. This can help drive traffic to the site. Words like read more can be employed to direct the audience to a website thus increasing engagement.
You could also want to share trending media hits to enhance credibility and branding. In such an event the operative call to action word would be see why. We are very curious beings and are always inclined to understand the reasoning behind the various different online statements.
Get Audience Feedback
When you want to get the pulse of your audience, like many media stations do on twitter, the best phrase to use would be Tweet your thoughts, the audience will certainly be prompted to respond especially if a tweet resonates with their thoughts, or has differing opinions, which inadvertently increases a posts engagements.
Showing appreciation to your audiences’ feedback lets them know that they are valued. If you may want to show that you value the audience’s opinions and that you would very much want to here them, Consider using the action language phrase tell us what you think in the comment section below or share your story with us.
When creating thought provoking thoughts about weighty matters, the best action language to use should enthuse the audience to respond by using question tags, with phrases such as we want to know why/what. Just like a nose everyone will always have an opinion and the more thought provoking, a post can be the more the engagement. This is a very popular tactic among media houses when seeking commentaries on current affairs.
The whole point of social media marketing is to encourage consumers to do business with your company instead of the competitors. Once you have sufficiently engaged your audience and they are ready to donate, make a petition or make a purchase, your call to action language should be endearing. You can entice the audience by using phrases such as your gift will … or donate now to provide.
In the case of an emergency or an urgency that requires the audience to take immediate action, you could persuade them to make it sooner rather than later by using the phrase Sign our petition, to tell the world that…
Sometimes an action could be linked to a broader campaign or prominent media coverage that would require the audiences input. In such a scenario, you could encourage them to take action by using the phrase share your voice if you… or pledge to…
By utilizing these words and phrases in your social media post, you are bound to insight maximum engagement from your audiences which would in turn help in improving brand reputation as well as make you stand out from your competitors.