Ride-hailing firm Taxify, has announced a valentine’s day challenge dubbed, “I love you, but…”, to celebrate and honour love in its highest form.
“For Valentines this year, our intent is to build a campaign that allows people to explore love in its broadest form”, says Sarah Wanyanga, Marketing Manager, East Africa.
“Love gives us a glimpse on someone else flaws and in anycase, we can love and be loved freely knowing that we are not under pressure to prove our status.” She adds.
The ‘I love you, but’ campaign intends to give people permission to share the flaws of their loved ones (siblings, parents, couples, besties) in a way that is almost indulgent, they can explore love in its entirety: including the things about the people they love that they don’t necessarily like.
The idea is to explore the art of building meaningful relationships by reaching the deeper expressions of what love really means in a genuine, authentic, fun and engaging way.
Below is a simple guide on how to participate.
How To Participate?
Social media users would share their entry (picture or video) using the hashtag #ILoveYouButKE and tag @Taxify_Ke.
Explain in the caption or a video what they don’t like about a person they love for a chance to win a Valentine’s Day dinner experience on 14 February with that person.
The best 20 entries would be invited be invited to a special Valentines day dinner experience of with their loved one and our celebrity couple
Taxify is one of Europe’s leading ride-sharing platforms, connecting millions of riders and drivers around the world to make travel easier, quicker and more reliable. Taxify’s efficient and tech-enabled business model benefits both drivers who have to pay a smaller commission as well as riders who end up paying less for their ride.
Founded by Markus Villig, Taxify launched in 2013. It’s one of the fastest-growing ride-sharing platforms in the world, focusing on Europe and Africa. Since 2017, Taxify is involved in a strategic partnership with Didi Chuxing, the world’s leading mobile transportation platform.
Taxify has more than 15 million customers in 30 countries and 100 cities across Europe, Africa, West Asia, North America and Australia. Taxify launched in Kenya in the beginning of 2017 and operates in Nairobi and Mombasa.