The Proliferation Of OPPO Smartphones in the Kenyan Market

There are so many different smartphone brands currently retailing in the Kenyan market,with each positioning itself differently for different target groups. Many smartphone designers are investing heavily in Technology in order to stay ahead of the competition. So what do you look for when planning to purchase a smartphone?  For example, why would you go for a Samsung Galaxy Note 8 instead of a Huwaei Mate 10 Pro or OPPO Find X instead of Nokia 8 ? The common elements smartphone users care for include the battery life, the quality of the camera, the design, the memory and definitely how much one has to cough to get their hands on the device.

The current generation cares so much about capturing exciting moments and how they look in that selfie and smartphone designers have noticed this. That’s why many smartphone brands are investing so much in the quality of their cameras. I remember back in 2017 when Infinix launched their S2 Pro smartphone, their major selling feature was the dual front camera making it the first ever Wefie smartphone in the Kenyan market. The other phone which has taken the Kenyan market by storm , positioning itself as the camera phone and selfie expert is OPPO. During the launch of their latest Signature phone Find X , hosted by the Bloggers Association of Kenya at the Nailab, it emerged that OPPO has been doing extensive research about their target consumer over the years, something that has kept them ahead of the game. OPPO is ranked as the number four  smartphone brand globally since 2016, providing excellent selfie experiences to young people around the world.

The Launch of OPPO Find X at the Nailab

Since its introduction in Kenya, OPPO has received a lot of recognition from smartphone users for its sleek designs and impeccable quality. It became a house hold name when it partnered with Africa’s leading online retailer- Jumia Kenya. The partnership that happened in June 2017 promoted an increase in the sales of the smartphone brand in Kenya because the consumers got a secure and convenient way to shop for the OPPO smartphones online.

Over the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. It’s also one of the smartphones that uses A.I in its front cameras leading to a brand new era of mobile photography technology. It was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.

The Oppo A series also took the country by storm. The A series which were launched in partnership with Safaricom Kenya helped cement their commitment to bring customers the best quality smartphone devices. The A71 which was one of the best A series phones was among the favorites by many Kenyans in 2017 because of  its  13Mp front cameras coupled with 6 beautify levels, 8 real-time filters, watermark, palm shutters, bokeh effects and the ultra HD mode which allows for shooting of six photos consecutively.

The OPPO Find series smartphone represents OPPO’s continuous exploration of technology and artistry with profound ideas on the future development of the mobile phone. Find 5 started the era of full HD displays; Find 7 introduced leading VOOC flash charge technology and the elegant skyline breathing light. Each generation of Find products is a step closer to the perfect fusion of technology and art; making breathtaking smartphones for consumers around the world.

The latest OPPO Find series phones in the Kenyan market is the OPPO Find X which was launched in August 2018. With panoramic design, Find X forges a new path. The elegant look and feel expresses the “beauty of nature” combining serenity and vitality. Find X achieves a refined silhouette thanks to the hole-less front and rear design as well as smoothly inlaid 3D glass on the edge. Find X is graceful to look at while being comfortable in your hand.

In addition, the Find X introduces the unique and beautiful Panoramic Arc Screen, an all-screen display with no compromises, bringing the user an unprecedented visual experience. With two gradient color combinations — Bordeaux Red and Glacier Blue – Find X’s Multifaceted Color Process used by OPPO realizes a perfect blend of gradient design with a 3D arc on the rear, presenting a colorful effect that changes with your surroundings.

 

Find X also features unique stealth 3D Cameras. The phone has an innovative sliding structure that completely disguises the cameras within the body of the phone; the cameras are hidden when not in use, providing a sleek and uniform exterior. When activated, the camera opens automatically for unlocking and photographing. This up-and-down gives the product movement, a natural and highly functional design. The stealth 3D cameras not only includes the 25-megapixel front camera and 16MP+20MP dual rear cameras, but also a 3D Structured light module with many high-tech components.

93.8% screen-to-body ratio.screen-to-body ratio

The new Find X features a bezel-less display with 93.8% screen-to-body ratio.screen-to-body ratio. It is the first Android smartphone to feature 3D Structured Light Technology for the 3D Face Recognition. The 3D Face Recognition on Find X is 20 times safer than fingerprint recognition for unlocking the phone. The Find X comes with Snapdragon 845 SoC, 8GB RAM, and 256GB ROM.

With all these great features in one phone, one may be wondering just how much it will cost them to get this device. The OPPO Find X edition retails at 99,990 Ksh and is available at all OPPO stores countrywide.

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About the Author

Sharon Adisa
Sharon is a writer and editor who strives to continually further both the depth and breadth of her skills as a writer so as to contribute superior work and deliver client and customer satisfaction.