Google has released top trending searches for the month of July 2018. The World Cup dominated the first half of July, with Kenyans tracking the quarterfinals, semifinals and the big final match between France and Croatia. The most searched matches during this period were namely: France vs Belgium, Russia vs Croatia, Brazil vs Belgium, England vs Croatia and the Final match in which France beat Croatia 4-2 to win the 2018 World Cup.
Beyond the World Cup, the second most searched item was the lunar eclipse, which took place on 27 July 2018. This was the longest total lunar eclipse in the century, lasting about one hour and forty-three minutes.Third on the list was Croatia president Kolinda Grabar-Kitarović who rose to global popularity during the World Cup when she flew to Russia to cheer her national team all the way to the finals.
Kenyans also went online to search for the sexiest woman alive, making this the fourth most searched item in July. The fifth top Kenyan search was Ruth Kamande who was sentenced to death after the High Court ruled that she deliberately stabbed her boyfriend to death in 2015.
The 2018 Wimbledon Championship occupied the sixth position among the top searches. The Grand Slam tennis tournament took place at the All England Lawn Tennis and Croquet Club in Wimbledon, London, United Kingdom. The main tournament began on Monday 2 July 2018 and finished on Sunday 15 July 2018.
Seventh on the list was pony videos 2018 while the eighth top search was My Sweet Curse, a new telenovela that debuted July 12 on Citizen TV.The ninth most searched item by Kenya was Alex Mwakideu, a popular radio journalist who recently quit Standar Group’s Radio Maisha to join Media Max’s Milele FM.
Closing the list of top ten Kenyan trending searches in July was the Thailand cave rescue which captured the world’s attention after 12 boys — all members of one football team — and their coach were trapped for two weeks in the Tham Luang Nang Non cave in the Thai province of Chiang Rai.
The rescue effort involved more than 10,000 people, including over 100 divers, representatives from about 100 governmental agencies, and required ten police helicopters, seven police ambulances, more than 700 diving cylinders, and the pumping of more than a billion litres of water out of the caves.
In the ‘Trending How to’ category, the top trending search was “How to check kplc bill” while “How to withdraw from sportpesa” came second. The third search item was “How to buy tokens” referring to the Kenya Power electricity tokens utilised by the company’s prepaid customers.
The fourth trending search item in this category was “How to pray” while cuisine related searches “How to cook spaghetti” and “How to cook fish” took fifth and sixth positions respectively.
“How to remove black spots on face” was the seventh most searched query in this category.
Google Search Trends is a publicly available tool that indicates search patterns over a period of time and shows the clusters of searches that made it to the weekly trending searches in the country. Here are results for the most popular searches by Kenyans in the past month in descending order:
- World Cup matches
- Lunar eclipse
- Croatia president
- Sexiest woman alive
- Ruth Kamande
- Pony videos 2018
- My sweet curse
- Alex Mwakideu
- Thailand cave rescue
Trending How To:
- how to check kplc bill
- how to withdraw from sportpesa
- how to buy tokens
- how to pray
- how to cook spaghetti
- how to cook fish
- how to remove black spots on face
Google Trends lets you dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’
- Trending Searches: The “trending” queries are the searches that had the highest amount of traffic over a specific period.
- Most Searched/ Top searches: What topped Google’s charts? The “most searched” queries are simply the most popular terms for a specific period, ranked in order by volume of searches.