Growth advancement is every business’ top agenda. That’s why businesses are always on the lookout for opportunities to grow and market themselves to their audiences. However to maintain a leading position in the market, businesses have to continuously implement new strategies and communication channels to their existing ones as well as refine the existing strategies and channels.
As entrepreneurs continue to look for new strategies to stay ahead of their competitors and increase profitability they most often realize that they lack a broad expertise in the field which negatively impacts their revenue goals. One of the main hurdles they are likely to encounter is the digital marketing talent gap. The cause of this digital talent issue is the fact that majority of companies don’t align their digital skills training with the intention of creating employees that can provide breadth and depth to the talent pool.
To bridge this gap, companies are presented with two options, to keep digital marketing in-house or outsource to agencies. Keeping the services in-house however means that a company has to dedicate a lot of time and resources in bringing their services up to date with the latest trends in digital marketing. They can either do this by hiring a new marketing staff or through digital marketing apprenticeships which offer an alternative method to bring their teams up to standards by taking on those new to the industry and ensuring they begin their career with a solid base of digital skills under their wing.
A better alternative to bridging the digital talent gap is by outsourcing digital marketing from digital marketing agencies. Wondering why? Outsourcing to a digital marketing agency can increase sales and productivity. In fact outsourcing online marketing is considered a smart business move because it increases profits without increasing payroll.
The choice will ultimately depend on your company’s current situation but before you consider hiring a new marketing staff for your business or starting an apprenticeship program, you should consider the following reasons why outsourcing can bridge the digital talent gap and improve ROI.
It’s Time Saving
No matter how big your company maybe, outsourcing your marketing needs to a digital marketing agency can save valuable time and free up some more time for the in-house employees to tackle other issues. A lot of time is spent is expended in creating marketing materials, keeping up with the various social media platforms and creating email lists. More time can be freed up if the tasks are outsourced creating extra time to develop your company’s core business and serve your customers better.
Gain valuable insight from outside perspective
Running a business involves a hands on approach to the day-to-day operations of a company. One has to fully understand the company’s brand and what can be done to make it a tad bit better than the competition. This leaves little focus and attention for the customers and understanding their requirements and need from your business may require an outside perspective. Working with outsourced agencies helps bring a fresh new perspective to the drawing board. Digital marketing professionals spend time engaging with the customers and have a better understanding on how to bring and retain existing customers. An outside perspective can also help a business tap into the latest digital marketing trends as they roll out.
It’s a cheaper alternative
Many at times the cost of a new employee in terms of recruiting, training and other intangible costs go beyond their stipulated salary and this can reduce the ROI. Many small businesses can’t afford the costs of hiring new employees and the risk factors involved. Outsourcing to an agency may cost money but taking care of digital marketing needs in-house has a considerable cost difference. Digital marketing agencies provide a team of professionals who can work closely with your company to build your brand as per your company’s mission and mission.
Exploit the latest marketing technologies
Majority of companies miss out on marketing opportunities because they lack the technological capability to seize the opportunities. Luckily digital marketing agencies are fully equipped with the latest technologies as well as the intelligence on the ever changing landscape of digital marketing. The technologies at their disposals include analytics, automation, advertising data among others which they can leverage to increase your company’s ROI.
Warrants positive ROI
By contracting a full service digital marketing agency, you can be certain your funds will be used smartly and expertly. This is because the digital agencies attention is usually focused on leads and sales hence they do everything in their power to ensure the clients get what they pay for. It saves money for the business and enables it to grow with industry experts.
The reasons mentioned above clearly indicate that outsourcing digital marketing is the best way to ensure better results and improve the ROI at a minimal cost. Kendesk digital services comprises of a team of professionals well equipped to provide your end-to end digital marketing solutions as per your business needs. Hire us and let us elevate your business from backwater oblivion to front stage stardom.