The Ajira Digital Programme, a platform introducing Kenyan youth to online work received a boost yesterday from the Rockefeller Foundation, a tune of sh. 100 million grant. The online platform which will be working towards making Kenya a freelance capital will provide youth with tools, mentorship and training to help them access online jobs both local and international. With an already existing freelance platform like kuhustle, Kenyan youth will have more options to choose from when it comes to accessing online jobs.
Speaking at the connected Kenya Summit in Diani, the cabinet secretary for ICT Mr. Joe Mucheru said that the grant would be used to train up to 10,000 youth through the Kenya Private Sector Alliance. He also said that 1160 innovation hubs will be built across the counties to spearhead the implementation of the programme.
Objectives Of The Ajira Programme
- To raise the profile of online work.
- Promote a mentorship and collaborative learning approach to finding online work.
- Provide Kenyans with access to online work.
- Promote Kenya as a destination for online work.
“Creation of employment for the youth is one of the government’s major policy agendas. That is why we came up with the Ajira Digital Programme to introduce young people to work opportunities available online and provide them with the right tools, awareness, infrastructure, skills, training, mentorship and access to dignified work that can earn them a decent income online. Our ultimate goal is to directly support 1 million young Kenyans across the country to find and complete work online by end of this year”, said Mucheru.
As per the statistics by the Communications Authority of Kenya, mobile phone penetration in Kenya currently stands at over 80 percent, while internet penetration is at 85 percent (approximately reaching 37.7 million individuals).
Kenya has one of the most active online populations on the continent with users increasing in number every day. A majority of Kenyans online use social networking platforms such as WhatsApp, Facebook, Twitter, LinkedIn, Google+ and YouTube to connect and engage with the rest of the world.