Building Your Personal Brand with Social Media

Do you want to stand out from the rest of the crowd?

Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry.

Now, because of the web and social media, it is easy to start a blog, social stream, video channel or a website to express your passions, promote something that you’ve created and connect with people who have similar interests around the world.

Why Personal Branding?

An estimated 80% of jobs are now found in the informal job market through networking and personal connections. The old days of creating the perfect resume and sending it out to every job posting found online rarely works anymore. Employers still look for the formality of a resume out of tradition, but if you want a creative job that is fun and interesting, then you’re going to have go a steps beyond and differentiate yourself from all those other people with only stale, boring resumes to offer.

If you want people to see your work experience and receive new opportunities in your area of expertise, concentrate on developing your LinkedIn profile first, for sharing with friends and family, there’s Facebook. If you want to promote your content to a wider audience, try increasing your Twitter followers. If you’re trying to show off your passions, Pinterest is your best option while Instagram is for visual self-expression.

Remember that everything you do online is a representation of your personal brand. Here are some ways to start shaping your message and how you’re perceived.

Be Active and consistent on your social media profiles

Review each of your social media profiles regularly and update them to ensure they contain your most current information, such as your work info, website URL, social links, etc.

When it comes to personal branding, create profiles on multiple platforms and use a consistent look and feel throughout. But what really counts is making an impact within your communities. By being active, your personal brand gets more exposure and helps you position yourself as an authority in your niche, which is what it’s all about.

Develop a Strong Positioning Statement

A positioning statement is a brief summation of who you are, what you do and what you stand for. Typically, positioning statements are created for brands or products, but in this case you’re developing one for you.

Tell your audience why you’re the right person to work with.

When creating your statement, always keep your audience in mind. Although the statement is about you, it’s not necessarily for you. It’s for the people you’re trying to connect with.

Use a Social Media Dashboard.

You can use Buffer, Tweetdeck or Hootsuite, which are popular and free Social Media Dashboards. You can simplify the process of updating Twitter, Facebook, LinkedIn and your other Social Media accounts by using one of these Social Media Dashboard. These dashboards have desktop clients, web-based clients and social apps to make it convenient for you to update your profiles from an iPhone, iPad and Android phone.

Also take advantage of any speaking opportunity that might arise: although conference agendas are dominated by men, organizers are crying out for good female speakers to address this imbalance.

Type your name in Google search and see if the results about your profile fill up the first page. If they don’t then it’s time to get down and work on your brand.



About the Author

Sharon Adisa
Sharon is a writer and editor who strives to continually further both the depth and breadth of her skills as a writer so as to contribute superior work and deliver client and customer satisfaction.

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